What do the Atacama Desert in Chile,
Antarctica and a wardrobe
have in common?

What sounds unbelievable, is in fact a sad reality: waste from garment production can be found discarded across every continent and ocean, visible even in the most remote corners of our Earth. Greenwashing is ubiquitous, with companies advertising ’sustainable’ or ‘green’ products; yet with no regulated or consistent definition of what that actually is, interpretations can vary drastically.

1&2

The United States is the global number one consumer of textiles per capita,
followed by the United Kingdom in second place.

The production of a single T-Shirt uses the same amount of drinking water that
1800 people would otherwise need daily to survive.

Every second, a truck load of textiles is incinerated or ends up at landfill.

It is the textile industry who carry the largest share of the responsibility.

Let’s revolutionise the industry together.

Polluting the environment can be reduced significantly by minimising the consumption of resources

1

Reduction of material consumption

Material consumption is the main contributor to the industry’s ecological impact. Therefore, we should be producing as little material and trim waste as possible through the whole production process.

2

Avoid unnecessary sampling

Material consumption can be reduced as far as 100% by using base shapes.

3

Opt for quality

Quality textiles not only help reduce waste, but also provides customers with a more durable product, increasing consumer satisfaction and trust.

"Buy less. Choose well. Make it last."

Vivienne Westwood

1

Buy 5 garments maximum per year, sticking to the 1.5 target.

2

Make your garment last at least 3 years

3

For special occasions, rent formalwear

4

Support your local seamstress, tailor and dry cleaners, breathing new life into old garments

5

Go on a hunt for vintage treasures, whose quality is often superior to that of off-the-rack clothing

6

Support companies who don‘t regularly offer sales of more than 30% reduction

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